UX & UI
/
Web Design
/
Digital
Artist Website
(
3
)
/ About the product
A website for Celebrity Makeup Artist, Georgie Eisdell, with a focus on clean & modern design to showcase her celebrity clientele.
/ Credits
+ Company:
Georgie Eisdell
+ Engineer Lead: W. Rosenthall
+ Product Design Lead: Sallie Harrison
/ Situation
Celebrity makeup artist Georgie Eisdell needed a modern, elegant website to showcase her portfolio and attract new high-profile clients. Her existing online presence didn’t reflect the caliber of her work or clientele.
/ Task
I was brought on to design and build a portfolio website that would elevate Georgie’s digital brand, with a clean, editorial feel that spotlighted her celebrity work while remaining easy to navigate and maintain.
/ Action
I led the end-to-end design and development process, starting with brand alignment and visual direction. I curated a layout that emphasized full-bleed imagery, subtle motion, and elegant typography. I prioritized usability and scalability—creating a responsive, CMS-powered site that could easily update with new projects.
/ Result
The final site, successfully captured Georgie’s refined aesthetic and elevated her digital presence. It helped reinforce her brand with both clients and collaborators, and provided a professional, polished hub for her growing body of work.
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