Product Design
/
UX & UI
/
Product Thinking
Red Bull
Red Bull
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1
)
/ About the product
~ A global energy drink & media brand powering one of the world's most iconic sports & entertainment platforms ~
Led end-to-end product design for the redesign of Red Bull TV's website. Building a scalable design system & shared templates adopted across 3 tenant platforms, delivering ux consistency & a seamless experience at scale in 7 months.
~ A global energy drink & media brand powering one of the world's most iconic sports & entertainment platforms ~
Led end-to-end product design for the redesign of Red Bull TV's website. Building a scalable design system & shared templates adopted across 3 tenant platforms, delivering ux consistency & a seamless experience at scale in 7 months.
/ Credits
+ Company:
+ Company:
Red Bull
Red Bull
+ Team: Engineer Team & PM Director
+ Team: Engineer Team & PM Director
+ Product Design Lead: Sallie Harrison
+ Product Design Lead: Sallie Harrison
/ Situation
Red Bull was undergoing a major redesign of its TV website across 3 regional and sub-brand tenant platforms.
Each platform had grown independently, creating scaling challenges, inconsistencies & fragmented navigation. A unified design foundation was needed to support all platforms simultaneously, without losing Red Bull's bold, high-energy identity.
Red Bull was undergoing a major redesign of its TV website across 3 regional and sub-brand tenant platforms.
Each platform had grown independently, creating scaling challenges, inconsistencies & fragmented navigation. A unified design foundation was needed to support all platforms simultaneously, without losing Red Bull's bold, high-energy identity.
/ Task
As lead product designer, I was brought in from the start, kicking off with a 1-week team workshop, tasked with redesigning the end-to-end UX/UI for Red Bull TV across 3 regional & sub-brand tenant platforms.
The goal was equally focused on scalability & experience: building a unified design system to eliminate inconsistencies while delivering an intuitive, on-brand experience across all properties in 7 months.
As lead product designer, I was brought in from the start, kicking off with a 1-week team workshop, tasked with redesigning the end-to-end UX/UI for Red Bull TV across 3 regional & sub-brand tenant platforms.
The goal was equally focused on scalability & experience: building a unified design system to eliminate inconsistencies while delivering an intuitive, on-brand experience across all properties in 7 months.
/ Action
I began with competitor audits across 4 key functionalities (EPG page, navigation, video player & ad strategy) for both web + mobile & presented as dedicated decks for each.
Collaborated with engineers, PMs & stakeholders, building on a design system that lacked web components. Identifying the gaps & fully building out the web component library. Delivered 4 prompt code animation prototypes w/ specs for engineering handoff.
I began with competitor audits across 4 key functionalities (EPG page, navigation, video player & ad strategy) for both web + mobile & presented as dedicated decks for each.
Collaborated with engineers, PMs & stakeholders, building on a design system that lacked web components. Identifying the gaps & fully building out the web component library. Delivered 4 prompt code animation prototypes w/ specs for engineering handoff.
/ Result
The first website launched on time with strong stakeholder alignment maintained throughout. Stakeholders were pleased with the outcome from kickoff through to launch.
Notably, a full navigation redesign was executed just 1 week before launch, delivered without compromising the timeline or quality.
The first website launched on time with strong stakeholder alignment maintained throughout. Stakeholders were pleased with the outcome from kickoff through to launch.
Notably, a full navigation redesign was executed just 1 week before launch, delivered without compromising the timeline or quality.
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